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Abstract
TodayMajor part of financial servicesinstitutions have taken economic activityand business, In institutions that services have Important rolethehuman resources have toprovideservices toclients.Employees who are given the appropriate success or failure and Provide quality serviceand buildcustomersatisfactionisconsideredasastrategicapproachtodeveloping and improvingfinancialperformance and the success of the institutions that have in the best waypossible toneeds perceptionsand customers required to theywillidentify andsatisfiesthetarget markets.
The purpose ofthis studyisto investigate theinfluencing factors on success newservicesprovide to customersby thestaff in keshvarziBank branches Kerman southern. The model is designed to will be the selection of appropriate

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